Festive R.I.D.E. campaign dedicated to Caitlin Jelley, Jazmine Houle and Steven Philippe

Today, we held our annual Festive R.I.D.E. (Reduce Impaired Driving Everywhere) campaign launch.

This year’s Festive R.I.D.E. carries special significance, as 2024 marks 15 years since the tragic and senseless loss of Caitlin Jelley, Jazmine Houle and Steven Philippe, who were killed on June 21, 2009, due to the actions of an impaired driver. 

Their memories are a painful reminder of the devastating consequences that impaired driving can inflict on families, friends and entire communities.

These are tragedies that never should have happened, and our goal is to work tirelessly to prevent such loss from happening again.

Impaired driving is not a mistake; it is a criminal choice.

Our police officers are out on patrol every day and night, to intercept impaired drivers and hold them accountable - but their work is only part of the equation. We need the support of our entire community.

If you ever see someone who you suspect is driving impaired, don’t hesitate—call 9-1-1 immediately. It’s a simple action that could save lives.

As we approach the festive season, we understand that celebrations are an important part of this time of year. But with celebration comes responsibility. Please, make a plan ahead.

Arrange a ride share, use public transit, consider services like Safe Ride Home Sudbury, or designate a sober driver.

Although our Traffic Management Unit with the assistance of Patrol Operations conducts RIDE checks throughout the year, there is enhanced awareness surrounding the festive season. Community members should expect to see spot checks #AnywhereAnytime from now through December.

Together, we can honour the memories of Caitlin, Jazmine, Steven, and countless others by making our roads safer for everyone.

Thank you to the Ontario Provincial Police, Safe Ride Home Sudbury and Public Health Sudbury & Districts for joining us today and for your continued support throughout the years.